Who it is for
- E-commerce and DTC brands that need to create demand
- B2C companies with a form or conversation journey
- Visual offers: beauty, fashion, real estate, education
META ADS · Facebook, Instagram, Messenger, WhatsApp
Create and convert demand on Facebook and Instagram.
Meta creates interest before people search. Management connects creative tests, the form or conversation, and real lead quality, so you never optimise a volume that does not sell.
Live
Ads Manager
Last 30 daysCampaignsAd setsAds
Create Duplicate Edit A/B test Columns
| Campaign | Delivery | Budget | Results | Cost per result | Amount spent | CPM | |
|---|---|---|---|---|---|---|---|
| Prospecting · Reels · Advantage+ | Active | 400 $/j | 312 | 14,20 $ | 4 430 $ | 7,80 $ | |
| Retargeting 30 d · Carousel | Active | 120 $/j | 146 | 9,60 $ | 1 402 $ | 12,40 $ | |
| A/B test · Hook B | Learning | 80 $/j | 41 | 11,90 $ | 488 $ | 6,90 $ | |
| Instant form · Old | Off | — | 96 | 22,30 $ | 2 141 $ | 8,10 $ | |
| Messenger · Conversation | Off | — | 58 | 18,70 $ | 1 085 $ | 9,30 $ |
Illustrative interface, demonstration data
PLATFORM FIT
Choose the platform for its role, not by habit.
Relevant when
- The offer is understood in a few seconds of video
- Creative volume allows regular testing
- Sales can follow up on leads quickly
Less relevant when
- Demand already exists and is searched on Google
- No capacity to produce creatives
- Pixel and CAPI cannot be installed
WHAT THE ENGAGEMENT INCLUDES
A managed account, read through business results.
Account structure
Campaigns, ad sets and audiences built around the business objective, not habit.
Creative testing
Hooks, Reels, Stories and carousel formats tested methodically with a clear decision rule.
Pixel and Conversions API
Reliable browser and server events, deduplication and match quality monitored.
Beyond the lead
Qualified leads, meetings and sales fed back so optimisation targets revenue.
BUSINESS INDICATORS
What gets steered.
- Cost per qualified lead
- Meeting rate
- Margin ROAS
- Frequency and creative fatigue
PROSPECT JOURNEY
An illustrative path, from exposure to revenue.
- 01
Reel viewed
- 02
Click
- 03
Instant form
- 04
Qualified lead
- 05
Meeting
- 06
Sale
Illustrative example: the real journey is defined at scoping.
REQUEST
Discuss a Meta plan.
- Your request is reviewedMarket, offer, platforms and current results are read before any call.
- A scoping call if relevantA focused exchange on your priorities, not a generic pitch.
- A plan proposalRole of each platform, budget split and the tests to run first.
No ad account access, password or client data is requested in this form.
QUESTIONS
Frequently asked questions.
Do I need the Conversions API?
Yes as soon as measurement matters: it complements the pixel and limits signal loss from browsers and consent.
Instant form or website?
It depends on the qualification needed. Forms convert more, sites filter better: both are tested on cost per qualified lead.
Who produces the creatives?
Your team, a studio or a creator. Management provides briefs, angles to test and learnings.
NEXT STEP
Discuss a Meta plan.
Share your market, offer and current results. The plan defines this platform's role alongside your other channels.
Discuss a Meta planOther platforms