Who it is for
- Consumer brands targeting a young or broad audience
- E-commerce with products that demo well on video
- Launches that need fast reach
TIKTOK ADS · In-Feed, Spark Ads, TopView, TikTok Shop
Turn attention into learning and measurable demand.
TikTok rewards native creatives and testing pace. Management finds hooks that retain, validates the real intent behind the audience, then scales budget only when the signal holds.
Live
TikTok Ads Manager
Last 30 daysCampaignAd groupAd
Cost
6 240 $
CPM
4,10 $
Hook rate
31 %
Conversions
418
| Ad | Status | Format | Cost | Hook 2 s | 6 s views | Cost / result | |
|---|---|---|---|---|---|---|---|
| Creator · 3-step routine | Active | Spark Ad | 2 140 $ | 38 % | 17 % | 11,20 $ | |
| Before / after · Text hook | Learning | In-Feed | 1 380 $ | 29 % | 12 % | 14,60 $ | |
| Product unboxing | Active | In-Feed | 1 910 $ | 34 % | 15 % | 12,10 $ | |
| Static visual · Promo | Off | In-Feed | 810 $ | 12 % | 4 % | 31,40 $ |
Illustrative interface, demonstration data
PLATFORM FIT
Choose the platform for its role, not by habit.
Relevant when
- You can produce native videos every week
- The product can be shown in under 10 seconds
- The landing page is mobile-first
Less relevant when
- Very specific B2B decision-maker target
- No video resources available
- Long sales cycle with no intermediate step
WHAT THE ENGAGEMENT INCLUDES
A managed account, read through business results.
Creative production and testing
Hook briefs, native formats and a test cadence driven by hook rate.
Discovery signals
Broad audiences, Spark Ads with creators and comments read as intent signals.
Landing page
Short mobile journey consistent with the video, measured through the Events API.
Budget scaling
Gradual increases when cost per result stays stable over several days.
BUSINESS INDICATORS
What gets steered.
- Hook rate (2 s)
- 6 s views
- Cost per qualified result
- Stability when scaling
PROSPECT JOURNEY
An illustrative path, from exposure to revenue.
- 01
For You video
- 02
Hook retained
- 03
Click
- 04
Mobile page
- 05
Purchase or lead
- 06
Retargeting
Illustrative example: the real journey is defined at scoping.
REQUEST
Discuss a TikTok plan.
- Your request is reviewedMarket, offer, platforms and current results are read before any call.
- A scoping call if relevantA focused exchange on your priorities, not a generic pitch.
- A plan proposalRole of each platform, budget split and the tests to run first.
No ad account access, password or client data is requested in this form.
QUESTIONS
Frequently asked questions.
Do I need creators?
Often yes. Spark Ads with creators outperform classic brand ads.
How many videos per month?
Enough to test several hooks every week. Pace matters more than perfection.
Does TikTok suit B2B?
Rarely as a primary channel, sometimes for employer brand or awareness.
NEXT STEP
Discuss a TikTok plan.
Share your market, offer and current results. The plan defines this platform's role alongside your other channels.
Discuss a TikTok planOther platforms