Who it is for
- FMCG and consumer goods brands
- Advertisers already buying TV
- High-awareness banks, telecoms and automotive
DV360 · Display, video, audio, CTV, PMP deals
Buy qualified reach across programmatic, video and CTV.
Display & Video 360 serves brands that need controlled reach: premium inventory, capped frequency and CTV. Management judges useful reach and sales impact, not clicks.
Live
Display & Video 360
Last 30 daysInsertion ordersLine itemsCreatives
Reach
2,4 M
Frequency
2,6
Viewability
78 %
Completion
71 %
| Line item | Status | Inventory | Budget | Impressions | Viewability | CPM | |
|---|---|---|---|---|---|---|---|
| CTV · Prime-time catch-up | Active | PMP | 18 000 $ | 1,1 M | 96 % | 24,10 $ | |
| Instream · Premium news | Active | PMP | 9 500 $ | 840 k | 81 % | 11,30 $ | |
| Display · Contextual | Learning | Open | 4 200 $ | 1,9 M | 64 % | 2,20 $ | |
| Audio · Streaming | Off | PMP | 2 000 $ | 310 k | — | 6,40 $ |
Illustrative interface, demonstration data
PLATFORM FIT
Choose the platform for its role, not by habit.
Relevant when
- The goal is reach and recall
- Significant media budgets are committed
- Sales are measured in store or by region
Less relevant when
- Limited budget focused on direct conversion
- No awareness need
- No way to measure impact
WHAT THE ENGAGEMENT INCLUDES
A managed account, read through business results.
Inventory and deals
Premium PMP deals, contextual open exchange and exclusion lists for brand safety.
Video and CTV
Instream, CTV and audio planned on reach and frequency, like a TV plan.
Viewability and fraud
Viewability, invalid traffic and placements monitored line by line.
Impact measurement
Brand lift, regional sales and exposed vs unexposed comparisons when possible.
BUSINESS INDICATORS
What gets steered.
- Useful reach
- Average frequency
- Viewability rate
- Completed view rate
PROSPECT JOURNEY
An illustrative path, from exposure to revenue.
- 01
CTV exposure
- 02
Video recall
- 03
Brand search
- 04
Visit
- 05
In-store purchase
- 06
Regional measurement
Illustrative example: the real journey is defined at scoping.
REQUEST
Discuss a DV360 plan.
- Your request is reviewedMarket, offer, platforms and current results are read before any call.
- A scoping call if relevantA focused exchange on your priorities, not a generic pitch.
- A plan proposalRole of each platform, budget split and the tests to run first.
No ad account access, password or client data is requested in this form.
QUESTIONS
Frequently asked questions.
DV360 or Google Ads Display?
DV360 unlocks premium inventory, deals and CTV with fine frequency control.
Do I need a big budget?
DV360 makes sense with significant budgets; below that, Google Ads and Meta are often more efficient.
How is impact measured?
Through brand lift, regional sales or brand searches, depending on what your sector allows.
NEXT STEP
Discuss a DV360 plan.
Share your market, offer and current results. The plan defines this platform's role alongside your other channels.
Discuss a DV360 planOther platforms