The system, not just the campaigns.The audit follows the entire decision chain to distinguish a media problem from an offer, measurement, or sales-execution problem.Business economicsOffer and funnelAcquisition and paid mediaTracking and attributionAnalytics and reportingCRM, sales, and revenue systems
A diagnosis that ends with clear choices.Diagnosis of observable gapsAssessment of their business impactOrdered priorities30 / 60 / 90-day roadmap