Media Planning
Channel choice, role of each platform, budget allocation and test plan before launch.
Deliverable: a documented media plan
PAID MEDIA MANAGEMENT
Campaigns steered by their contribution to the business.
Media planning, buying, creative testing and measurement across Meta, Google, TikTok, LinkedIn and DV360, read through qualified leads, sales and revenue.
Live
Ads Manager
Last 30 daysCampaignsAd setsAds
Create Duplicate Edit A/B test Columns
| Campaign | Delivery | Budget | Results | Cost per result | Amount spent | CPM | |
|---|---|---|---|---|---|---|---|
| Prospecting · Reels · Advantage+ | Active | 400 $/j | 312 | 14,20 $ | 4 430 $ | 7,80 $ | |
| Retargeting 30 d · Carousel | Active | 120 $/j | 146 | 9,60 $ | 1 402 $ | 12,40 $ | |
| A/B test · Hook B | Learning | 80 $/j | 41 | 11,90 $ | 488 $ | 6,90 $ | |
| Instant form · Old | Off | — | 96 | 22,30 $ | 2 141 $ | 8,10 $ | |
| Messenger · Conversation | Off | — | 58 | 18,70 $ | 1 085 $ | 9,30 $ |
Illustrative interface, demonstration data
PROFESSIONAL CERTIFICATIONS
Skills recognized by leading platforms.
Google Ads, Google Analytics, LinkedIn Ads, Meta, and Make cover search, shopping, video, media buying, planning, creative strategy, and AI agent building.
THREE SCOPES
From the media plan to full management.
Campaign management
Account structure, launches, creative tests, weekly optimisation and budget pacing.
Deliverable: managed accounts and a decision log
Full management
Management plus tracking, CRM feedback and a monthly commercial review of results.
Deliverable: a revenue-read reporting
The media budget is paid directly to the platforms and remains separate from service fees.
PLATFORMS
Each platform has its own page, role and indicators.
Meta Ads
Create and convert demand on Facebook and Instagram.
DiscoverGoogle Ads
Capture existing intent and track its value.
DiscoverTikTok Ads
Turn attention into learning and measurable demand.
DiscoverLinkedIn Ads
Reach the B2B accounts and decision-makers that matter.
DiscoverDV360
Buy qualified reach across programmatic, video and CTV.
DiscoverSnapchat and Pinterest are available on request, within the global plan.
HOW IT RUNS
An order that prevents buying volume too early.
- 01
Scoping
Goals, margins, markets and current data.
- 02
Plan & allocation
Role of each platform and budget split.
- 03
Launch
Structure, tracking and creatives ready.
- 04
Tests
Hooks, audiences and pages tested with rules.
- 05
Measurement
Leads, meetings and sales fed back.
- 06
Decisions
Scale, fix or stop, on business results.
DOCUMENTED MEDIA EXPERIENCE
More than $1.1M in media spend managed on Meta.
Evidence of managed media volume, presented without performance promises or exposing client data.
9
Campaigns100Opportunity score
All adsActionsActive adsHas delivered
Campaigns1 selectedAd sets1 selectedAds for 1 ad set Jul 31, 2024 – Aug 31, 2026
Create Duplicate Edit A/B testMore ColumnsBreakdown
| Campaign | CPC (link) | Impressions | Delivery | Cost per lead | CPM | Amount spent ↓ | Reach | Link clicks | Results | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 0.53 | 14,285,250 | Completed | $86,436.35 | 9,879,750 | 240,750 | ||||||
| 0.24 | 3,924,848,700 | Completed | $158,522.00 | 513,852,750 | 981,900 | ||||||
| 0.08 | 187,163,550 | Completed | $119,364.70 | 57,655,350 | 2,150,550 | ||||||
| 0.07 | 2,726,118,900 | Completed | $36,354.50 | 2,206,667,700 | 735,300 | ||||||
| 0.48 | 993,883,050 | Completed | $107,612.05 | 412,165,800 | 330,300 | ||||||
| 0.03 | 147,568,050 | Off | $22,750.00 | 98,964,000 | 1,017,900 | ||||||
| 0.02 | 371,230,650 | Off | $38,579.45 | 108,464,400 | 2,342,250 | ||||||
| 0.14 | 379,105,200 | Off | $61,716.20 | 128,812,050 | 654,750 | ||||||
| 0.03 | 184,679,550 | Off | $33,565.35 | 62,480,250 | 1,582,650 | ||||||
| 0.11 | 944,887,500 | Off | $77,791.35 | 488,307,600 | 1,059,750 | ||||||
| 0.19 | 1,206,000 | Off | $1,578.85 | 911,250 | 12,150 | ||||||
| 0.12 | 19,634,850 | Off | $17,280.90 | 12,012,750 | 209,700 | ||||||
| 0.34 | 839,078,550 | Off | $53,803.75 | 357,176,250 | 238,050 | ||||||
| 0.03 | 123,760,350 | Off | $45,677.45 | 38,026,350 | 2,030,400 | ||||||
| Results for 25 campaigns | 0.09 | 13,060,639,350 | $1,111,737.90 | 3,550,099,050 | 17,739,900 | ||||||
+$1.1M managed media budgetMeta Ads · Jul 31, 2024 – Aug 31, 2026
View the original anonymised capture
MEDIA ECOSYSTEMS
The platforms covered by the engagement.
Channel selection starts with the markets, offer, conversion journey, and measurement quality — not a platform imposed by default.
- Meta
- Google/YouTube
- TikTok
- Snapchat
From media plan to revenue.
- Media planning and budget allocation
- Media buying and campaign structure
- Creative testing system
- Minimum required tracking
- Optimization and decision-ready reporting
- Campaigns → leads / sales / revenue analysis
The right context for collaboration.
The service is a fit when the company can share its economics, objectives, and conversion signals. It is not a fit for a request limited to launching campaigns without measurement or client-side accountability.
- Clearly defined offer and responsibilities
- Access to relevant business context
- Ability to track leads or sales
- Shared decision cadence
REQUEST
Let’s talk about your media plan.
- Your request is reviewedMarket, offer, platforms and current results are read before any call.
- A scoping call if relevantA focused exchange on your priorities, not a generic pitch.
- A plan proposalRole of each platform, budget split and the tests to run first.
No ad account access, password or client data is requested in this form.
QUESTIONS
Frequently asked questions.
Which platforms should I use?
The ones that match your market, offer and data. The plan starts from your situation, not from a default platform.
Do you work in my ad accounts?
Yes, the accounts stay yours. Access is granted through the platforms’ partner or user permissions.
How are results reported?
Through a decision-oriented reporting: spend, qualified leads, opportunities and revenue by source, not only clicks.