Who it is for
- B2B companies with high deal value
- SaaS vendors and consultancies
- Recruitment and employer brand
LINKEDIN ADS · Sponsored Content, Lead Gen Forms, Conversation Ads
Reach the B2B accounts and decision-makers that matter.
LinkedIn is expensive per click but precise. Management starts from your ICP, chooses between form and site, and judges the platform on commercial quality and sales cycle, not cost per lead.
Live
Campaign Manager
Last 30 daysCampaign groupsCampaignsAds
| Campaign | Status | Objective | Spent | CTR | Leads | Cost / opportunity | |
|---|---|---|---|---|---|---|---|
| ABM · Tier 1 accounts | Active | Lead Gen | 3 240 $ | 0,92 % | 48 | 540 $ | |
| Case study · CFOs | Active | Visits | 1 860 $ | 0,71 % | 22 | 620 $ | |
| Webinar · IT leaders | Learning | Lead Gen | 980 $ | 0,64 % | 19 | — | |
| Awareness · Employer brand | Off | Awareness | 1 120 $ | 0,38 % | — | — |
Illustrative interface, demonstration data
PLATFORM FIT
Choose the platform for its role, not by habit.
Relevant when
- Your ICP is defined by role, industry and company size
- A won deal easily covers acquisition cost
- Sales track leads in a CRM
Less relevant when
- Consumer offer or low basket
- No structured sales follow-up
- Budget too small to exit learning
WHAT THE ENGAGEMENT INCLUDES
A managed account, read through business results.
ICP and targeting
Roles, seniority, industries and account lists built with the sales team.
Offer and content
Expertise content, case studies and offers matched to account maturity.
Form or website
Lead Gen Forms for volume, website for qualification, tested on opportunities.
Commercial quality
MQL, SQL and opportunities tracked per campaign through to signature.
BUSINESS INDICATORS
What gets steered.
- Cost per opportunity
- MQL → SQL rate
- Target accounts engaged
- Sales cycle length
PROSPECT JOURNEY
An illustrative path, from exposure to revenue.
- 01
Sponsored post
- 02
LinkedIn form
- 03
Lead
- 04
Qualification
- 05
Demo
- 06
Opportunity
Illustrative example: the real journey is defined at scoping.
REQUEST
Discuss a LinkedIn plan.
- Your request is reviewedMarket, offer, platforms and current results are read before any call.
- A scoping call if relevantA focused exchange on your priorities, not a generic pitch.
- A plan proposalRole of each platform, budget split and the tests to run first.
No ad account access, password or client data is requested in this form.
QUESTIONS
Frequently asked questions.
Why is CPC so high?
Because targeting is precise. It is judged on cost per opportunity, not cost per click.
Do I need an account list?
Recommended in B2B: it focuses budget on the companies your sales team actually wants.
What minimum budget?
Enough for each campaign to exit learning; it is defined at scoping based on your ICP.
NEXT STEP
Discuss a LinkedIn plan.
Share your market, offer and current results. The plan defines this platform's role alongside your other channels.
Discuss a LinkedIn planOther platforms