Who it is for
- Companies whose customers already search for the solution
- E-commerce with a product catalogue
- Local services and high-intent B2B
GOOGLE ADS · Search, Shopping, Performance Max, YouTube
Capture existing intent and track its value.
On Google, demand already exists. The job is to pay for the right queries, send people to the right page and measure sales or qualified requests, not just clicks.
Live
Google Ads
Last 30 daysOverviewCampaignsKeywordsSearch terms
Clicks
18,4 k
Impr.
412 k
Avg. CPC
0,84 $
Conversions
642
| Campaign | Status | Type | Budget | Clicks | Conv. | Cost / conv. | |
|---|---|---|---|---|---|---|---|
| Search · Brand | Active | Search | 60 $/j | 4 210 | 301 | 3,10 $ | |
| Search · Core offer | Active | Search | 180 $/j | 7 880 | 214 | 19,40 $ | |
| Performance Max · Catalogue | Learning | PMax | 150 $/j | 5 120 | 112 | 24,80 $ | |
| YouTube · Lancement | Off | Video | — | 1 190 | 15 | 46,20 $ |
Illustrative interface, demonstration data
PLATFORM FIT
Choose the platform for its role, not by habit.
Relevant when
- Search volume exists for your offer
- Landing pages answer the query
- Conversions can be imported from the CRM
Less relevant when
- The product is new and nobody searches for it
- Margin cannot absorb the cost per click
- No page matches the intent
WHAT THE ENGAGEMENT INCLUDES
A managed account, read through business results.
Queries and keywords
Search term analysis, negatives and a structure aligned with intent and offer.
Shopping and Performance Max
Clean product feed, asset groups and audience signals steered by margin.
YouTube when needed
Video to build the brand when search alone is no longer enough.
Value-based conversions
Sales, qualified leads and offline imports so bidding follows what pays.
BUSINESS INDICATORS
What gets steered.
- Cost per acquisition
- Conversion value / cost
- Impression share
- Query quality
PROSPECT JOURNEY
An illustrative path, from exposure to revenue.
- 01
Search
- 02
Search ad
- 03
Product page
- 04
Cart or form
- 05
Sale
- 06
CRM import
Illustrative example: the real journey is defined at scoping.
REQUEST
Discuss a Google plan.
- Your request is reviewedMarket, offer, platforms and current results are read before any call.
- A scoping call if relevantA focused exchange on your priorities, not a generic pitch.
- A plan proposalRole of each platform, budget split and the tests to run first.
No ad account access, password or client data is requested in this form.
QUESTIONS
Frequently asked questions.
Does Performance Max replace Search?
No. PMax extends reach, Search keeps control of strategic queries. Both are managed together.
Should offline sales be imported?
Whenever the sale closes off-site, yes: otherwise Google optimises for leads that do not sell.
Is YouTube included?
When it serves the plan: awareness, video remarketing or launch support.
NEXT STEP
Discuss a Google plan.
Share your market, offer and current results. The plan defines this platform's role alongside your other channels.
Discuss a Google planOther platforms